1963 FORD THUNDERBIRD UNIBODY FULL

Studebaker also introduced the Lark, and Rambler downsized its near-compact American in 1959. Thus, all three introduced compacts: the Valiant from Chrysler (becoming the Plymouth Valiant in 1960, and joined by a downsized Dodge Dart in 1961), GM's Chevrolet Corvair, and the Ford Falcon. Furthermore, many American families were now in the market for a second car, and market research showed women especially thought the full-size car had grown too large and cumbersome.Īt the same time, research showed many buyers would prefer to buy US or Canadian if the domestic manufacturers offered a smaller car with lower cost of ownership. Large automobiles were becoming increasingly expensive, making smaller cars such as Fiats, Renaults, Toyotas, and Volkswagens increasingly attractive. Towards the mid-1950s, all three manufacturers realized that this strategy would no longer work. Historically, the 'Big Three' auto manufacturers ( GM, Ford, and Chrysler), focused purely on the larger and more profitable vehicles in the US and Canadian markets. He decided the new car did not fit with Ford's other offerings, so this design eventually became the Mercury. From 1972, Ford Australia continued development of the Falcon as a model line distinct to the region, lasting through 2016.Įdsel Ford first used the term 'Falcon' for a more luxurious Ford he designed in 1935. Following its discontinuation in that region, the platform continued in production through 1991 by Ford Argentina (as the Ford Granada). Alongside the first generations of the Ford Mustang and Mercury Cougar pony cars and the Ford Econoline/Ford Falcon Van/Ford Club Wagon vans, the platform was used for two generations of successors to the Falcon, including the Ford Maverick and Mercury Comet and the later Ford Granada and Mercury Monarch the Lincoln Versailles luxury sedan was the final model line derived from the Falcon.ĭuring its production, the Falcon was manufactured by Ford in multiple facilities across North America. Through the 1960s, Ford would produce three distinct generations of the Falcon a final version of the Falcon served as the lowest-price version of the Ford Torino.įor nearly two decades, the model architecture used by the Falcon was used by eleven Ford vehicle lines.

1963 FORD THUNDERBIRD UNIBODY FULL

Alongside its larger counterparts, the Falcon offered a full range of body styles, including two-door and four-door sedans, two-door hardtops and convertibles, two-door and four-door station wagons (the former, serving as a basis of the final Ford sedan delivery), and coupe utility pickups (serving as the basis of the Ford Ranchero).

In contrast to its Chevrolet Corvair and (Plymouth) Valiant competitors, the Falcon was developed as a scaled-down version of the full-size Ford Galaxie sedan. Though preceded by the Rambler American, the Falcon was the first compact car marketed by the Big Three American manufacturers. The Ford Falcon is a model line of cars that was produced by Ford from the 1960 to 1970 model years.

1963 ford thunderbird unibody